Branding Live Brief: Ol'over

We worked on a live brief from a London branding agency on the last couple of weeks of uni. We basically had to create a new retail concept to get the nation cooking, endorsed by everybody's favourite cheeky chappy chef; Jamie Oliver.

We came up with a touring VW camper van that would visit town centres, student unions, schools etc. and teach people to cook on site. Naturally, we used a bad pun for the name.

Introducing, Ol'over!





Local buses would advertise the event to the community.



Billboard gardens would advertise the event in the actual location. It would be made of perspex and have herbs growing inside it. These herbs would then be used for the recipes that the people were actually making.